BTL Paragliding Simulator – Virtual Reality

Under the concept ‘Dishes that unite’, PROMPERÚ held a new edition of the country’s most important gastronomic and tourist fair, ‘Peru, Much Taste – Tumbes’, from December 8 to 10, the same that is carried out with the aim of promoting domestic and border tourism, in addition to gathering year after year the best of the gastronomic offer of the 25 regions of Peru. For this, PROMPERÚ required making use of immersive technologies such as Virtual Reality, which allows attendees to see some tourist places in three regions of Peru: Lima, Cusco and Puno, from an aerial view. That is why the Inmerzum team performs a digital BTL activation through the creation of a VR solution, where we develop a VR app on Android, a paragliding simulator, and we implement a structural scenario where users get on and put on the viewers Virtual Reality, they had the feeling of really flying over these three regions. The sensation is special, since they can feel that they are present on the same paraglider during each of the places, thanks to the 360 ​​dive.The Mariscal Cáceres stadium was the stage where more than 25 thousand attendees were received, many of them they were able to live this experience.