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For the promotion of the premiere of Angry Birds 2 held on August 22, a BTL activation was required during four dates of the month. For this, the Inmerzum team developed a BTL solution with Augmented Reality. Through the development of an interactive AR + totem and an application, everyone who passed through the compound had the possibility of seeing themselves with the characters from the film, where one of them would be placed on their shoulder and the other on their head. . This interaction could occur thanks to the fact that the application would recognize the person in front. For the development of this project, all the 3D content was worked, from the modeling and texturing of accessories, rigging for animation, lighting to rendering within the recognition and body interaction system. The chosen setting for the activation was the Parque de las Leyendas.
ANGRY BIRD 2 : FILM RELEASE – BTL
IPG – Sony
