GDG Open, the Google technology development community organized the GDG DevFest Lima 2017, one of the most representative Google technology events in the region and that brings together various world-class experts in Android, Web, Cloud, Machine Learning, among others For this, the community required a solution that was fun, memorable and that was alienated to the importance of the event. Thus, the Inmerzum team proposes and develops a BTL activation with Augmented Reality, where the user could place himself in 5 different scenarios, which he could choose, play and interact with. Some of those animated scenarios were: the appearance of a dragon about to eat the person, a shooting Transformer or the main scene of Goku. In addition, the user could immortalize any of the moments with a photo that was taken instantly and that would be sent to his email.
BTL activation with AR + DevFest Lima 2017

GDG Open




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